Privacy Policy

Last Updated: October 24, 2025

At FrameShift, we are committed to protecting your privacy. This Privacy Policy explains how we collect, use, and protect your information when you use our video conversion service.

1. Information We Collect

1.1 Video Files

We do NOT upload or store your video files. All video processing happens entirely in your browser using JavaScript and the HTML5 Canvas API. Your videos never leave your device. We have no access to your video content.

1.2 Analytics Data

We use Google Analytics 4 (GA4) to understand how visitors use our website. This helps us improve the service. Google Analytics collects:

• Device Information: Browser type, operating system, device type (desktop/mobile)
• Usage Data: Pages visited, time spent on site, interactions with features
• Location Data: Approximate geographic location (country/city level)
• IP Address: Anonymized IP addresses for geographic insights

1.3 Cookies

We use cookies set by Google Analytics to track user sessions and behavior. These cookies do not contain any personal information and are used solely for analytics purposes.

2. How We Use Your Information

We use the collected analytics data to:

• Understand how users interact with FrameShift
• Identify and fix technical issues
• Improve features and user experience
• Measure the effectiveness of our service
• Generate aggregate statistics about usage patterns

3. Data Sharing and Third Parties

3.1 Google Analytics

We share analytics data with Google LLC as part of the Google Analytics service. Google processes this data according to their Privacy Policy and Terms of Service.

3.2 No Sale of Data

We do not sell, rent, or share your personal information with any third parties except as described in this policy (Google Analytics).

4. Your Privacy Rights

4.1 Opt-Out of Analytics

You can opt out of Google Analytics tracking by:

• Installing the Google Analytics Opt-out Browser Add-on
• Enabling "Do Not Track" in your browser settings
• Blocking cookies in your browser settings

4.2 Cookie Management

You can manage or delete cookies through your browser settings. Note that disabling cookies may affect your experience on our website.

5. Data Security

We take data security seriously:

• No Video Storage: Your videos are processed entirely in your browser and are never uploaded to our servers
• HTTPS Encryption: Our website uses HTTPS to encrypt data transmission
• Minimal Data Collection: We only collect anonymous analytics data necessary to improve the service

6. Children's Privacy

FrameShift is not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected such information, please contact us immediately.

7. International Users

FrameShift is accessible worldwide. If you access our service from outside the United States, please note that your analytics data may be transferred to and processed in the United States or other countries where Google operates data centers.

8. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify users of any material changes by updating the "Last Updated" date at the top of this page. We encourage you to review this policy periodically.

9. Your California Privacy Rights (CCPA)

If you are a California resident, you have the right to:

• Know what personal information is collected
• Know whether your personal information is sold or disclosed
• Opt-out of the sale of your personal information (we do not sell personal information)
• Request deletion of your personal information

To exercise these rights, please contact us using the information below.

10. GDPR Rights (European Users)

If you are located in the European Economic Area (EEA), you have certain data protection rights under GDPR:

• Right to Access: Request a copy of data we have about you
• Right to Rectification: Request correction of inaccurate data
• Right to Erasure: Request deletion of your data
• Right to Restrict Processing: Request limitation of data processing
• Right to Data Portability: Receive your data in a structured format
• Right to Object: Object to processing of your data

11. Contact Us

If you have any questions about this Privacy Policy or our privacy practices, please contact us:

• Website: https://frameshift.app
• Email: privacy@frameshift.app

12. Legal Basis for Processing (GDPR)

Our legal basis for collecting and using analytics data is:

• Legitimate Interest: We have a legitimate interest in understanding how our service is used to improve it and fix issues
• Consent: By using our website, you consent to the collection of analytics data as described in this policy

13. Data Retention

Google Analytics retains data for 14 months by default. After this period, aggregated data may be retained indefinitely for statistical purposes. Since we do not store your video files, there is no retention period for video content.

Summary: FrameShift is privacy-first. Your videos never leave your device. We only collect anonymous analytics to improve the service. No personal data is sold or shared beyond standard analytics tools.